![]() ![]() Here’s how: Step 1 – Choose the type of puzzle Thanks to SaaS platforms like ShortStack, you can have your very own puzzle campaign up and running in three easy steps. How do you run a puzzle marketing campaign?Ĭreating an interactive puzzle campaign sounds complicated, right? Well, luckily, it’s not as hard as it looks. The more engaging your puzzle is, the more likely people will tell their friends about it, fill in your contact form, remember your brand, and purchase something from your business when the next opportunity arises. The trick is to make the puzzle challenging but not impossible and incentivize its completion with a prize. Puzzles are a fun way to interact with your customers without talking to them. The positive feeling they have from solving the puzzle increases the chance that they’ll complete the form. ![]() Once they’ve completed the puzzle, they then fill in their contact details to confirm the entry. For example, you could run a giveaway where the entrants need to complete a puzzle for the chance to win. Due to the addictive nature of puzzles, they are a great way to capture a prospect’s undivided attention and have them complete an action. As with any form of interactive marketing, lead generation is high on the priority list. ![]() Naturally, keeping someone on a landing page (or social post) for longer, as a puzzle does, is going to aid with memory retention of your brand anyway. They create an almost false sense of attachment to the business associated with the puzzle. Research shows that solving a simple problem or puzzle can significantly increase someone’s familiarity with a brand. ![]() There are two primary reasons that brands use puzzle marketing to engage with prospects and customers: Puzzle marketing encourages your audience to solve a problem, such as an interactive jigsaw puzzle, crossword, or brain teaser, as a way of holding their attention on your website or landing page.īeyond holding their attention you are attempting to increase brand recognition and collect leads using the puzzle as a barrier to something they desire – such as a prize or coupon code. Puzzles are one of many interactive games you can use to engage with customers and improve your brand recall. This brings me to today’s topic – puzzle marketing. Some examples are website Easter egg hunts, scratch and win giveaways, quizzes, instant win reels, guessing games, and marketing puzzles. When it comes to marketing, online interactive games have become a popular technique for brands of all shapes and sizes. That’s the power of games for catching and holding someone’s attention. Have you ever burned hours trying to crack the code of a Sudoku puzzle or unhook the unhookable metal loops? ![]()
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2023
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